SRQ

ROCK tober Fest

October 10, 2026

GREAT MUSIC | GREAT FOOD | GREAT SHOPPING

A Sarasota Tradition - FREE Admission, PLUS no tickets required for food or beverage!

2026 event HOURS

Oct. 10 | 5PM-11PM

about

For more than 25 years, the Sarasota Downtown Merchants have been organizing exciting events that bring the community together.

EVENT ADDRESS

J.D. Hamel Park | Across from the Sarasota Bayfront Marina. GPS: 199 Bayfront Drive, Sarasota FL.  34236
Travel

Get Ready for ROCKtoberfest 2026!

Join us in downtown Sarasota from October 10 for an unforgettable evening of free live music, amazing food, and refreshing drinks! Whether you're here to shop, enjoy the lively atmosphere, or groove to fantastic tunes, there's something for everyone.

Bring your family, friends, and even your furry companions – our event is dog-friendly and family-friendly. With free admission and a shopping area full of local vendors, it’s the perfect way to spend your weekend!

Don't miss out – mark your calendars and come rock with us at ROCKtoberfest!

Become a Vendor at ROCKtoberfest 2026!

Want to showcase your delicious food or unique goods to a vibrant crowd? Here’s your chance! Join us at ROCKtoberfest on October 10, 2026, and be part of this exciting event in downtown Sarasota. It’s the perfect opportunity to connect with festival-goers while they enjoy great music, tasty bites, and one-of-a-kind shopping.

Food Vendors: Serve up your best dishes and quench the crowd’s hunger with your culinary creations!

Merchants & Crafters: Show off your unique products and connect with a diverse audience.

Sign up today and secure your spot as a vendor at Sarasota's most anticipated festival of the year! Click the HERE to apply today.

APPLY TODAY

shop local | support local

Support Your DOWNTOWN SARASOTA Merchants at ROCKtoberfest!

ROCKtoberfest 2026 isn’t just about amazing music, delicious food, and great drinks – it’s also a fundraiser supporting the Sarasota Downtown Merchants. By attending, you're helping make downtown Sarasota a vibrant, bustling destination for locals and visitors alike.

The funds raised during ROCKtoberfest go directly towards advertising the district as a must-visit destination, purchasing assets to enhance the area, and supporting free community events that keep our downtown thriving.

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January 9-11, 2026 in J.D. Hamel Park

Destination Downtown Sarasota

Downtown business owners! We strive to do what's right for the community.

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Meet the Board: The Passionate Volunteers Shaping Downtown Sarasota

team of volunteers

At Destination Downtown Sarasota, we are a dedicated nonprofit committed to energizing our vibrant community through impactful events and community representation. Our mission is to organize self-sustaining or profitable events that not only bring people together but also generate the funds needed to support and expand our downtown initiatives. By leveraging the success of these events, we help the association acquire resources, enhance local infrastructure, and foster continued growth in our downtown area. Join us in shaping a thriving Sarasota!