We are an organization of downtown business owners who care about economic growth that fosters the districts full potential as a premier and vibrant destination.

Quantity:1Name: DSEA MembershipPrice: 200Description: Annual Membership Fee
ANNUAL MEMBMERSHIP DUES200.00 USDDowntown Sarasota Enrichment Association

Meet the DSEA Board Members

  • Ron Soto, DSEA Founder & Director | Soto’s Optical
  • Darci Jacob, DSEA President & 7 Year Member | Shop Darci
  • Harmini Krusing Bens, DSEA Vice President, 7 Year Member & Serves on the Board of the Downtown Improvement District (DID) | Shop Lotus
  • Laura Kresl, DSEA Secretary & 7 Year Member | Pro It Out Marketing

Upcoming Members Event, Nov. 14th at 8AM

The DSEA Coordinates and Advocates

  • We attend city commission meetings and campaign for the districts 2% self-tax (DID) be spent responsibly and on efforts within the DID area.
  • Sponsor and install holiday ornaments
  • Sponsor and decorate the Christmas Tree and Lighting Event in Five Points Park
  • Sponsor and coordinate NYE Pineapple Drop Block Party
  • Work with local promotors to delivery events to the district designed to increase foot traffic to the district
  • Implement a 365 day a year marketing campaign to promote downtown as a destination
  • Petition city leaders to maintain clean and safe city
  • Host community events designed to strengthen our local economy
  • Purchase assets such as the Christmas Tree, event barricades, etc.

30K and Counting: DSEA’s Spectacular Marketing Milestone!

The DSEA marketing campaign is designed to keep the downtown district on-top-of-mind as a destination for residents and travelers. Here’s a summary of our marketing outreach: 3,600 emails and 25,000 social media followers. The DSEA Google Page collects over 3,500 monthly engagements.

Join our Facebook Group!

The DSEA Google has collected 74 glowing reviews contributing to the websites overall SEO success.


  • First Friday Sip & Shop

    Join Us for a Fabulous Evening at the Sarasota Downtown Merchants First Friday Sip and Shop Event!

  • Sarasota New Year’s Eve Pineapple Drop Party

    HOSTED BY THE DOWNTOWN SARASOTA ENRICHMENT ASSOCIATION (DSEA) A Day of Delightful Entertainment But the excitement doesn’t start at the stroke of midnight – it begins at 1 pm! Sarasota’s Pineapple Drop Block Party is an all-day affair, packed with a plethora of entertainment and attractions for revelers of all ages. From carnival rides that…

  • Downtown Sarasota’s Enchanting Christmas Tree Lighting

    FIVE POINTS PARK 100 CENTRAL AVE. Capture Holiday Magic A Night to Remember: Are you ready to step into a winter wonderland of holiday enchantment? Look no further than Downtown Sarasota’s annual Christmas Tree Lighting, a heartwarming celebration that promises to kindle the holiday spirit and create cherished memories. Mark your calendars for Thursday, November…