We are an organization of downtown business owners who care about economic growth that fosters the districts full potential as a premier and vibrant destination.

Quantity:1Name: DSEA MembershipPrice: 200Description: Annual Membership Fee
ANNUAL MEMBMERSHIP DUES200.00 USDDowntown Sarasota Enrichment Association

Meet the DSEA Board Members

  • Ron Soto, DSEA Founder & Director | Soto’s Optical
  • Darci Jacob, DSEA President & 7 Year Member | Shop Darci
  • Harmini Krusing Bens, DSEA Vice President, 7 Year Member & Serves on the Board of the Downtown Improvement District (DID) | Shop Lotus
  • Laura Kresl, DSEA Secretary & 7 Year Member | Pro It Out Marketing

The DSEA Coordinates and Advocates

  • We attend city commission meetings and campaign for the districts 2% self-tax (DID) be spent responsibly and on efforts within the DID area.
  • Sponsor and install holiday ornaments
  • Sponsor and decorate the Christmas Tree and Lighting Event in Five Points Park
  • Sponsor and coordinate NYE Pineapple Drop Block Party
  • Work with local promotors to delivery events to the district designed to increase foot traffic to the district
  • Implement a 365 day a year marketing campaign to promote downtown as a destination
  • Petition city leaders to maintain clean and safe city
  • Host community events designed to strengthen our local economy
  • Purchase assets such as the Christmas Tree, event barricades, etc.

30K and Counting: DSEA’s Spectacular Marketing Milestone!

The DSEA marketing campaign is designed to keep the downtown district on-top-of-mind as a destination for residents and travelers. Here’s a summary of our marketing outreach: 3,600 emails and 25,000 social media followers. The DSEA Google Page collects over 3,500 monthly engagements.

Join our Facebook Group!

The DSEA Google has collected 85 glowing reviews contributing to the websites overall SEO success.


  • Downtown Sarasota’s Enchanting Christmas Tree Lighting

    Bring out family and friends to enjoy the lighting of Sarasota’s charming Christmas tree in Five Points Park. Choirs will warm up the crowd for a visit from Santa Claus.

  • Sarasota DOG-A-WEEN COSTUME Contest at the Farmer’s Market Downtown Sarasota

    Unleash the Fun! Greetings, fellow dog lovers and creative souls! Are you ready to embark on an exciting journey filled with wagging tails, adorable costumes, and heartwarming compassion? We’re thrilled to invite you to the Annual Sarasota DOG-A-WEEN COSTUME Contest, an event that promises to bring joy, laughter, and a sense of community like no…

  • First Friday Sip & Shop

    Join Us for a Fabulous Evening at the Sarasota Downtown Merchants First Friday Sip and Shop Event!